Food Safety and Fear: Factors Affecting Consumer Response to Food Safety Risk
نویسنده
چکیده
The objective of this research was to explore the factors that affect consumers’ responses to low probability food safety risks. A survey of two thousand consumers was conducted in mid-2003, yielding a response rate of 32.0%. The analysis indicated a family-oriented response to food safety risks. Primary meal planners, women, and members of households with young children were the most likely to have an extreme risk avoidance response.
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